Top Chef Canada is a reality competition show. The first season premiered on April 11, 2011 on Food Network Canada. The first season consisted of 13 episodes, with 16 contestants vying for a grand prize of $100,000 and a GE Monogram kitchen valued at $30,000. Contestants shopped at Loblaws in season one and McEwan in season two. Like the original American series, each week the chef contestants compete against each other in culinary challenges. Contestants are judged by a panel of professional chefs and other notables from the food and wine industry, with one or more contestants being eliminated each week. The Canadian edition uses the same graphics and music as the American version of the program. Season one of Top Chef Canada was one of Food Network Canada's most highly-rated programs. The network renewed the program for a second season, which began to air on March 12, 2012.